Category: Uncategorized

These days, in the business arena, companies are increasingly seeking different technological solutions to optimize company performance. Probably, the most widespread examples of such technologies are chatbots-the solution able to replace a whole list of tasks usually performed by employees. The Crowdy team would like to have a closer look at the key benefits that using chatbots provides in comparison with hired workers.

Cost-effectiveness and Cost Reduction

They don’t need salaries, social benefits, and other components of compensation associated with employee workforce. Normally, the one-time cost of development and subsequent support for a chatbot far outweighs the cost of maintaining a live employee.
Since working in an electronic environment requires no physical workstation and hence no office equipment besides all the other stuff, a chatbot further minimizes the company’s operating expenses.

Boosting productivity of the company

A chatbot enables you to work and interact with your customers 24/7; unlike human beings, it can work around the clock without breaks and weekends, hence providing service to your customer without any interruptions, along with routine tasks.
Chatbots can process several inquiries at a time and give real-time responses. It greatly speeds up customer service and reduces waiting times.

Reducing human factor

It means that chatbots, being implicitly error-free, are programmed to perform particular tasks; thus, they do not make human mistakes. Therefore, this increases the degree of accuracy and decreases the risks of unwillingness or non-observance of work instructions or performance of job duties with a mistake. As a rule, a chatbot offers standardized services, which means every customer gets the same attention and quality-a thing that can never happen with a workforce of big size.

Flexibility to change and scalability of processes

Since the integration of chatbots with existing systems is smooth, this also can be updated quickly for newer tasks in order to improve functionality based on changes in business processes. This makes them ideal for serving a handful of queries as efficiently as thousands of queries at one time and in multiple languages.

The use of chatbots offers a number of advantages over hiring employees, including cost savings, increased productivity, reduced human error, and flexibility and scalability. Implementing such technologies allows companies to optimise many processes, improving overall efficiency and customer satisfaction. These factors make chatbots an important tool in the arsenal of modern businesses.

Main claims of employers to employees

Nowadays there is a great number of factors that influence productivity and performance of employees in the contemporary working environment. Still, there are several behavioural factors that can cause the greatest irritation and dissatisfaction on the part of employers. Below we would like to look at the main claims which employers make about their subordinates.
Unethical behaviour at work

An employee’s behavior is considered unethical if it runs counter to not only legal but also generally accepted moral behavioral norms and has an adverse effect on other people, coworkers and clients. Needless to say, such behavior has a bad effect on the psychological climate in the team, on the efficiency of the rest of the staff, on relations with partners, customers, buyers, and on the business reputation of the firm.

In our opinion, unethical behavior may include the following features:

• Rude and obscene comments, remarks, or gestures directed at colleagues and customers;
• Use of foul or taboo (for example, on religious or moral grounds) words and expressions obscene address to a certain person;
• Obnoxious comparisons;
• Touching a person without his consent;
• Aggressive form of communication and other manifestations of aggression;
• An action causing lack of respect to the chain of command.

Lack of Willingness to Learn and Self-Confidence

Also, one of the key problems in employer-employee relations is the unwillingness of the latter to learn and develop. Employees who believe that they already know the best way to do their job often ignore the approaches used in the company and new technologies, which may lead to the obsolescence of their skills and knowledge.

Lack of willingness to learn and unshakable self-confidence significantly hamper the effectiveness of corporate interaction. In practice, employees who are convinced that their working methods are the best, often refuse to adopt innovations and progressive methods. All this prevents not only personal growth, but also professional one, because the world is not standing still, and technologies and work processes are constantly improving.

As a result, a situation may occur in which labour forces no longer correspond to contemporary market requirements, which, in turn, reduces the competitive advantages of the company and make its opportunities on the market more restricted. In the highly competitive and rapidly changing market environments, failure to update one’s knowledge and skills may become a critical threat to the professional future of employees and the strategic development of the organisation itself.

Laziness and irresponsibility

Laziness and irresponsibility have a big impact on barriers to keeping corporate performance at a high level. The results of this kind of behavior not only diminish the quality of certain activities but also demoralize the whole team. The result can be an overall drop in productivity as effort and resources that could be used to develop and achieve corporate goals are spent on compensating for the performance shortcomings of unscrupulous employees.

Because of fraudulent workers, when there is a redistribution of duties among employees, this puts the rest of the team under greater pressure and can lead to professional burnout, reduced motivation, and job satisfaction among responsible employees. It also gives rise to the risk of establishing an improper corporate climate in which fraudulent behavior becomes typical and the principles of justice and equality are thus violated.

Defending personal boundaries at the expense of work duties

Employees who actively assert their personal boundaries, but do not show the same zeal in their immediate work responsibilities, create problems in teamwork and may be perceived as not being fully engaged in the work process. Protecting employees’ personal boundaries is an important aspect of modern corporate culture that supports psychological well-being and professional satisfaction. However, when employees focus on personal boundaries at the expense of professional responsibilities, this can cause difficulties in teamwork and can give the perception of not being fully engaged in the organisation. This situation contributes to conflict, reduces overall productivity and may have negative consequences for team morale.

Separation of “own” and “common”

Clearly dividing employees’ interests into “personal” and “corporate” interests can create a number of problems in the workplace, including diminished loyalty and a reduced willingness to compromise in the interests of the common cause. When employees perceive their tasks as “not their own,” they may be less actively involved in the company, negatively impacting their contribution to common goals. The problem of the separation between ‘own’ and ‘shared’ is often accentuated in settings that lack a culture of mutual respect and co-operation. It may result in employees’ alienation, not seeing a direct link between their efforts and the success of the company. Overall, motivation and performance decrease in such settings.

Inactivity

Employee inactivity can be viewed as a considerable obstacle to the innovation and dynamism of an organization. When employees are not proactive, eager, and ready to input into the common cause, this could be perceived as lack of interest in work and unwillingness to contribute to the development of the organisation. Such behaviour reduces overall productivity and lowers team morale because active and motivated employees may be perceived as being underappreciated and overburdened.

When is it better to use a chatbot instead of a human?

With all those facts in mind, there are 4 cases when it will be reasonable for companies to substitute employees with chatbots.

1. As a Virtual Assistant
   Chatbots never sleep, and that means you can be sure there’s always someone there to answer a customer’s question, even if they arrive at an unreasonably late hour.
2. As a Lead Generation Channel
   In the chatbot, one can request contacts of customers, distribute checklists, guides, and other useful materials, warm up the cold audience, announce webinars, marathons, and other events that one holds in social networks.
3. As a sales channel
   It also accelerates the selling cycle and improves customer satisfaction because people get answers faster compared to talking to a human on the phone or email, and it accepts payments automatically 24/7.
4. learning new tasks
   By training the chatbot to do new tasks, you will be able to scale faster than by training a new employee.

Other advantages of AI over humans

In today’s world, where digital technology permeates all spheres of business, the introduction of chatbots is a very important integral part of the customer service strategy. Among the advantages of using chatbots over live operators are: handling a big number of requests simultaneously, continuous availability 24/7 in several languages. Below are listed key aspects that accentuate the advantages of the use of chatbots in online communications.

1. Scalability and accessibility
   The main peculiarity of such robots consists in the possibility of holding a parallel dialogue with several users, which seriously saves the resources of customer support. This is especially important for companies that have a huge customer base and receive thousands of enquiries every day. Bots do not get tired, do not require breaks, and work in a round-the-clock mode, allowing one to get answers at any time of the day without delays.
2. Reduction of Operation Costs
   Replacing or supplementing live operators with chatbots can reduce payroll, training, and infrastructure costs drastically. Chatbots require one-time setup and periodic support, making them a cost-effective solution for many businesses.
3. Standardisation of responses
   Chatbots provide a high degree of standardisation in customer service. They are programmed to provide the right and consistent answers to standardized questions without human error and this helps to enhance the service quality.
4. Integration into various Platforms
   Modern chatbots are easily integrated with various communication platforms such as websites, social media and messengers. This enhances customer interaction and user experience by providing information wherever it is convenient for the user.
5. Data analysis and training
   Modern chatbots are able to collect and analyze some data about user behavior, which helps improve the quality of service and optimize marketing campaigns. Using machine learning, bots get smarter every day, answering queries with more precision and anticipating customer needs.
6. Addressing customers in their native language
   As of the year 2024, ethnic structure in Estonia looked like the following: permanent residents consider themselves the following: 70% Estonians, approximately 23% Russians, 4% Ukrainians, 1% Belarusians, and 0.6% Finns. A chatbot has an immediate and colossal advantage compared to a human: a chatbot can speak with a customer in his native language.
   Chatbots are indeed powerful for customer service automation, providing high response rates, lowering operational costs, and improving customer experiences. Their integration into a digital engagement strategy allows companies to maintain a competitive advantage in an ever-changing marketplace.

The strengths of chatbots in customer service

Chatbots enhance customer service over a live employee.

1. Reduce costs at least 30%
   One chatbot can serve many more customers than one manager and at much cheaper costs.
2. Response immediately after contact
   The key is to respond immediately before the attention of the customer is lost; this increases the chance that the customer will stay with you. It’s a well-known fact in online marketing that responding within the first 5 minutes of making contact increases customer conversion by at least 20%. This accelerates the sales cycle and raises customer satisfaction, as people receive a response faster than if they were communicating with a person by phone or email.
3. Availability 24/7
   A single chatbot can serve an almost unlimited number of customers at the same time.

How can Crowdy reduce the cost portion of employee compensation for your company?

Today, the use of innovative technological solutions plays a key role in optimising costs and increasing the efficiency of companies. One promising tool in this direction is the use of chatbots, such as Crowdy.ai, which can significantly reduce employee labour costs.
Overview of Crowdy.ai chatbot functionality
Crowdy.ai relies on sophisticated natural language processing technologies while providing immediate responses to customer queries. Such interaction not only accelerates the customer service process but also considerably lightens the workload for support staff. This is because the chatbot response system automatically handles regular questions and requests, saving staff’s time for more complex and creative tasks.

Reducing the workload of staff

The integration of Crowdy.ai into the website of a company reduces hours that employees spend on direct communication with customers. This leads to staff optimization and, correspondingly, a reduction of salary costs. Automation of routine processes allows for reducing operational costs while sustaining a high level of service quality.

User behavior analytics

Crowdy.ai answers not only questions but also gathers valuable data on user behavior on the website. The data can be used to further optimize marketing and sales strategies and bring analytics staff costs down. Using deep analytical tools, you will be able to fine-tune your marketing campaigns, reduce execution costs, and further increase your overall ROI.

Increasing customer loyalty and retention

Continuous interaction with clients through chatbots allows one to socialize their loyalty and trust. That decreases the cost of attracting new customers since usually, it was more expensive than retaining existing ones. Crowdy.ai works effectively at all levels of the sales funnel, improving conversion and customer retention without additional investment in human resources.

Using a Crowdy.ai chatbot can significantly reduce labour costs, increase the efficiency of marketing campaigns and sales, and improve the quality of customer service. Implementing such technologies becomes not only a cost-effective solution, but also a strategic step towards digital business transformation.

What is Conversion? Web conversion refers to the ratio of users who perform a useful action to the total number of site users. This is a key indicator of a website’s effectiveness. To calculate the website conversion rate, you need to divide the number of users who performed a targeted action by the total number of visitors to the site and multiply by 100%.

Example Calculation

If 200 unique visitors came to the site, and 10 people placed an order, the conversion rate calculation would be:

CR = (10 / 200) * 100% = 5%

However, just inserting numbers into the formula is not enough. It is essential to correctly interpret the obtained percentage, which will be discussed further.

How to Find Out the Conversion Rate Using Special Services

Data on the number of visitors and target actions can be obtained from analytics services such as Google Analytics, supplemented with data from your CRM system.

To track conversions, you need to set goals in Google Analytics. These goals can be based on specific URLs (for example, the page with contacts, shopping cart, or a successful checkout page). You can also track events like button clicks, watching videos, or adding products to favorites. Set these goals in the Administrator → Goals section.

Types of Conversions

Conversions can be divided into two types based on the action taken:

• Microconversions – Small actions that lead the user to the main conversion. For example, browsing product pages or viewing contact and payment terms.
• Macroconversions – The main action, such as purchasing a product or subscribing to a newsletter.

Types of Conversions

Here are some examples of different types of conversions:

• Direct conversions: The user visited the site and made a purchase. A high conversion rate in this case indicates a high level of sales.
• Associate conversions: The user arrived through multiple touchpoints, such as social media, search, or ads.
• Cross-device conversions: This tracks users who interact with your site across various devices. For example, adding an item to a cart on a smartphone and purchasing on a desktop later.
• Conversion by impressions: This tracks delayed actions, where a user sees an ad but does not interact with it right away. After some time, they may return and make a purchase.

What Affects Conversion Rates on Commercial Landing Pages?

Several factors can influence conversion rates on commercial landing pages. Even the design or placement of certain elements can cause users to leave the site. Some key areas to focus on include:

• Convenience and simplicity: Design the page so that users can complete their target action with minimal effort. Avoid unnecessary information or overly complicated designs.
• Call to Action (CTA): A strong CTA encourages users to convert. A good CTA clearly indicates what the user needs to do and what they will gain from it.
• Relevance: Ensure that the offer matches what was advertised. For instance, if a user searches for smartphones and clicks on an ad, they should be directed to a page with smartphone offers, not accessories.

Issues That Can Affect Conversion Rates on Larger Websites

As websites grow from one-page landing pages to large commercial sites, the number of controlled aspects increases. For example:

• What if the catalog takes too long to load?
• What if the search bar doesn’t work?
• What if there is too much distracting information on the pages?
• How many clicks does it take for a user to find what they’re looking for?

These are basic questions that become more complex with larger websites. The key to improving conversion rates is to make incremental improvements without overwhelming the entire site.

Sequence of Actions to Improve the Site’s Conversion Rate

It is not necessary to redesign the site drastically. The best approach is to be consistent, test hypotheses, and make improvements gradually. Here’s a step-by-step plan:

• Verify the technical condition of the site: Ensure pages load quickly, images aren’t broken, there are no 404 errors, and security protocols are in place.
• Add more communication channels: People communicate in different ways. Install a live chat, add social media buttons, and provide options for callbacks. Test these channels to see which ones work best.
• Set up pop-ups: When set up wisely, pop-ups can significantly increase conversion rates. Use pop-ups when users are about to leave the site or are inactive for a long time.
• Improve search functionality: Add various search options, offer product variants, and set up autocomplete and filters. The easier it is for a customer to find the right product, the higher the chance of a purchase.
• Include testimonials: Testimonials build trust and demonstrate that others have successfully used your services.
• Optimize your website for mobile: Studies show that more than 54.8% of users prefer mobile traffic. If your site is not mobile-friendly, you risk losing a significant portion of your audience.

What is Conversion Optimization?

Conversion Rate Optimization (CRO) is a set of actions aimed at improving the user experience on a website to convert more visitors into customers without increasing traffic.

Conversion on a website is optimized in three stages:

• Planning: Gather data on bounce rates, length of stay, and browsing depth. Conduct usability audits and interviews with real customers to understand what motivated them to buy and what may have deterred them.
• Testing: Test all hypotheses and apply the best results. Use A/B testing and extend tests with additional variables.
• Analytics: Compare results before and after changes. Use the findings to make new hypotheses and continue optimizing.

Tools for Working with Website Conversion

• Customer Journey Map (CJM): This tool visualizes a customer’s journey, including all interactions with the brand and the barriers preventing them from completing a target action.
• Call Tracking: This tool tracks the source of calls, helping marketers optimize their campaigns.
• Website Heat Maps: Heat maps show where users are most likely to click or interact on a page. Use this data to improve UX.
• Aggregators: Aggregators collect messages from various platforms into one window, making it easier for managers to process requests.
• Quizzes: Quizzes can entertain users and gather personal data at the end, allowing you to qualify leads and engage with potential customers.

Ideas to Improve Website Conversions

Call to Action

• Call to action was present on site.
• It is not merged with the rest, not standing out against their background in font size and colour.
• Presence on the first screen in computers and smartphones.
• There is one verb in the call to action, and it’s in the imperative mood.
• In the call to action, there should be clear and understandable language without unnecessary words like “can”, “maybe”, “want”, “don’t forget” and others.
• The call to action is duplicated in the button or made as a button.
• Call-to-action button has contrastive background and text colour. The same concerns all the important clickable elements.
• Because of the illusion of volume, the call-to-action button looks like a button.
• Also, on the thank you page, there is a call to action.
• Button, call to action, and description set out one word, one targeted action.
• Concentration on no more than one desired action per page.
• Visual elements of the site can assist in inviting the visitor to take a desired action. Example of this includes arrows, direction of gaze.
• For long-scrolling pages, a call to action beyond the first screen, above-the-fold space is with the same or shortened phrasing.
• Long descriptions and contents in the site could be divided by calls to actions.
• The call to action in the text is in a form of hyperlink.

Feedback Form

• In the form of communication, there are only minimum fillable fields.
• The feedback form does not appear to bleed into the background.
• When a field in the form is filled out correctly, instantly a green tick appears next to it.
• If some form field is filled out incorrectly before sending, it is immediately painted in red and a tooltip with a description of an error appears next to it.
• Obligatory fields of the form are marked by a red asterisk.
• The field for entering the phone – is filled in as you like, the mask of input is not provided.
• Phone number and email are instantly checked after input, at least before form submit.
• If the form contains a lot of questions, easier ones go first.
• Provides an explanation for why something is not active.
• If you have to choose among several options and not too many variants exist, all options should be visible simultaneously. In other words, radio buttons are preferable to dropdown.
• The form is visible on the first screen of the landing page.
• If the form is big, it does not show up at once-it splits into several parts and opens as you fill it out.
• There is a caption with information about what will happen when the form is submitted. For example, they will review your application and call back within 10 minutes.
• In addition to the title, fields also have a description of how and what information they are to be filled with, even for obvious things.
• At any point in time, there is always an opportunity to go back and amend something which would obviously be apparent to the user.
• There is the possibility of opting out of the postal mailing when submitting the form.
• Embed forms in contents throughout the site, not just on the landing page and Contact Us section.

Sight

• Product images are high-quality.
• Ability to enlarge the image on click or hover.
• Quite a large number of product images.
• The product in the images shows all angles.
• The product is shown in use.
• Illustrations of services depict the ultimate positive outcome.
• Without use of general stock photos of clients and team.
• You can see this company’s office photos on their site.
• You can see this company’s production photos on their site.
• You can see a photo of this company’s owner or CEO on their site.
• You can see the photos of managers and their contacts on the site.
• No negative pictures. Sometimes the images of problems the product or service solves do not encourage customers to order but rather discourage them.
• There is a visual comparison “was-still”. Sometimes it will be relevant to show the effect of a service or product in comparison.
• Infographics for complex products: for explaining, for example, the principle of the device or operation.
• If the product or service is hard to understand, there is a video presentation.
• For the product, there is a video showing it in use.
• It is possible to view the product in 3D.
• In the product catalogue, there are high-quality and clear preview images.
• Previews of product images can be clicked on.
• On the landing, there are no images which are off-topic.
• Visualization of what the customer will get after sending a lead.

Promotion and Discounts

• Some promotion or special offer is in process.
• It is visible that some kind of promotion or special offer a first screen.
• The call to action is attached with the action.
• There is a time deadline for this campaign.
• The time limit is less and will expire soon.
• The promotion is very advantageous for the customer. For example, it is clear that a 5% discount is much worse than a 50% discount.
• It shows the price before and after the discount.
• The action is connected with some event, it is explained why it is held.
• The reason for such a huge discount is given. For example, a sale of an old collection.
• Free gift or surprise with order promised.
• There is a countdown timer to the deadline. It especially works well in the case of very little time before the deadline, and literally every second counts.
• The promises about timing are kept, as well as the uniqueness of the promotion. A client needs to understand that when the promotion is over, he won’t have a chance to place an order, and the timer won’t be rolled back.
• So-called Landing pages are specially designed promotional pages. For important promotions or offers, the point of them is that they are maximally dedicated to one thing, there are no distracting elements and there is no choice of actions, except how to make an order.

Price

• Prices of goods and services are indicated on the website.
• Pricing is transparent and clear.
• If no fixed price is available for the product, price is nevertheless given, e.g. per “linear metre”, “set”, “complex”, “price from”.
• Exact price is not available, but a form is available in order to ask for it.
• Price is not too high.
• Price is not too low.
• The best price is free of charge. And it is better to write not 0 roubles, but exactly “Free”.
• Often a great option for retail when priced slightly below the competition.
• If the price is much lower or higher than the competitors – explaining the reason.
• Several options on how to provide the service or to bundle the product. For example: several tariffs with different prices.
• Prices move from higher to lower if some sets or tariffs are to choose from.
• The currency of the price is indicated.
• Purchase available on credit or in installments.
• On the site it is possible to pay in any convenient way.
• The amount of economy is shown.
• The price is not round.

Navigation

• Having a button of search in the most noticeable place of the site.
• There are tips on how to do the searches, and the ability to search section and filter is possible.
• A product filter is provided in a handy way.
• No empty filter results.
• If the design cannot avoid empty filter results, options are given for action instead of an empty result.
• The main menu is always visible on screen no matter the scrolling.
• Menu contains no more than 7 links.
• Important links are not in the bottom menu.
• The site contains a “back to the top” button.
• Icons for the main sections of the site are meaningful, no unexamined icons.
• Contents and headings are easy to scan for relevance.
• Big buttons, clearly visible and placed in natural places.
• It is always visible what page you are on the site.

Consistency

• Content of the site follows a clear structure and works harmoniously.
• The content, language, and functionality work together to create a single experience.
• The colours of the site’s design do not vary within it.
• Content on the site is logically ordered, categorised.
• Site navigation is uniform, the same throughout the site.
• Any page is accessible via a link in the header or footer.
• Content underlined by blue colour is a link. No other colour should have the same feature, no underlining on other words, and no style confusion.

Speed

• The loading speed of the site is normal.
• The load time does not exceed 3 seconds. Otherwise, the user will not wait.
• When scrolling, there are no jumps.
• The site works correctly on mobile devices.
• None of the popups slow the website down.
• For large websites, only the important part of the page should be loaded first.

Trust

• Feedback from customers is available on the website.
• There are testimonials about the product/service.
• These reviews are real, they are not fabricated.
• There are no fake photos of clients on the site.
• There is a contact phone number.
• Company email address is visible.
• Physical address of the company is provided on the site.
• Information about the company’s experience and achievements is available on the site.
• Contact us button visible in the navigation of the site.
• The company’s website is SSL-certified.
• There are any badges that confirm the trust of the customers in the product, like reviews on independent services or partners of the site.
• There are links to social media of the company.
• Visible support channels.

Social Proof

• There is a recommendation or testimonial from a client on the landing page.
• The feedback contains a photo and name of the client.
• Feedback is from a real person.
• Real people’s comments can be seen on the landing page.
• Real feedback, no fake ones.
• On some pages, there are the number of reviews for products or services.
• The site includes client logos, awards.
• There are active social media accounts with real posts on them.
• The site also showcases community involvement.

Mobile Optimization

• The site is fully responsive, adapting well to all screen sizes.
• On mobile devices, the navigation is easy to use and intuitive.
• All buttons are large enough to be tapped easily on a touchscreen device.
• Forms are optimized for mobile, with fields that are easy to fill out on smaller screens.
• Images are properly resized for mobile screens without slowing down load times.
• All interactive elements are spaced out enough to avoid accidental clicks on mobile devices.
• Mobile users are shown simplified content when necessary to enhance readability.
• The mobile version of the site loads quickly, with minimal delays or waiting times.
• Mobile-friendly pop-ups or modal windows are designed to not cover important content or disrupt user experience.
• The “back to top” button and other essential navigation tools are optimized for mobile use.

Clear Value Proposition

• The value proposition is visible and clear from the moment the visitor arrives on the page.
• The unique selling points (USPs) of the product or service are highlighted, explaining why it stands out from the competition.
• The value proposition speaks directly to the needs and desires of the target audience.
• The main headline clearly communicates the benefit of the product or service.
• Subheadings and supporting content reinforce the key message of the value proposition.
• The value proposition is prominently placed above the fold, ensuring it is seen immediately by visitors.
• The language used in the value proposition is persuasive and customer-centric, focusing on benefits rather than features.
• Clear and specific calls to action are tied to the value proposition, making it easy for visitors to take the next step.

Content Strategy

• Content is informative, relevant, and tailored to the audience’s needs and interests.
• There is a balance between promotional and informative content, so the site doesn’t feel overly sales-driven.
• The site uses storytelling to engage users and connect emotionally with the audience.
• Content is regularly updated to keep it fresh and aligned with current trends or customer concerns.
• SEO-friendly content is strategically placed to enhance visibility and ranking on search engines.
• Blog posts, articles, or resources that provide value and insights to visitors are available.
• Content is easy to read, with concise paragraphs, bullet points, and appropriate headings.
• Internal linking throughout the site helps visitors discover additional relevant content.
• Content includes multimedia elements like images, videos, and infographics to enhance user engagement.
• Content is optimized for mobile, ensuring that all text is legible and all media scales properly on smaller screens.

Security & Privacy

• The site uses HTTPS encryption, ensuring data is transmitted securely.
• There is a privacy policy clearly outlining how customer data is used and protected.
• The site offers clear options for users to control their privacy settings, such as opting out of email marketing.
• Any transactions made through the site are secured, with payment gateways displaying trust seals or badges.
• The website is protected from common security threats, such as malware, viruses, and hacks.
• User accounts, if available, are protected by strong password requirements and optional two-factor authentication.
• The site complies with relevant data protection regulations, such as GDPR, and informs users about their rights.
• There is a clear and easy-to-find terms and conditions page that users can reference before using the site.
• Customers are informed about how long their data will be stored and the conditions for deleting it.

User Reviews & Testimonials

• User reviews are prominently displayed on product pages and landing pages.
• Customer testimonials are genuine, with real names, photos, and detailed feedback.
• Review systems allow for both positive and negative feedback to be shared, providing balanced information.
• Review summaries or aggregated ratings are visible, making it easy for users to see overall satisfaction at a glance.
• Customer feedback is actively used to improve the products and services offered on the site.
• There is a system in place for addressing negative reviews or complaints, showing a commitment to customer service.
• Testimonials include specific details about how the product or service helped the customer achieve their goals.
• Reviews are organized by recency or rating, so users can easily navigate the feedback.
• Reviews are integrated with product images, videos, or other media that give more context to the customer experience.

Customer Support

• Customer support contact options are easily accessible, including phone numbers, emails, and live chat options.
• There are clear support hours or availability, so customers know when they can expect help.
• FAQ sections are available, addressing common questions and reducing the need for customer inquiries.
• Live chat is integrated on the site for immediate assistance, with a quick response time.
• Support team members are knowledgeable, friendly, and professional, ensuring a positive customer experience.
• Clear instructions on how to return products or request a refund are provided.
• Support responses are timely, with updates given to customers if their issue is being investigated or escalated.
• The support team is proactive in resolving issues, ensuring customer satisfaction at every stage of the process.
• There are different support options for varying customer preferences, such as email, phone, or live chat.

Accessibility

• The website is accessible to users with disabilities, following best practices for accessibility standards (WCAG).
• Alternative text is provided for images, ensuring visually impaired users can understand the content.
• The website supports keyboard navigation for users who may have difficulty using a mouse.
• Text is resizable, and the website adapts for screen readers or other assistive technologies.
• Color contrast meets accessibility standards, ensuring readability for users with visual impairments.
• Clear and consistent navigation that can be easily understood by all users, including those with cognitive disabilities.
• There are options for changing the display to suit different user preferences, such as dark mode or text enlargement.
• Accessible video content includes closed captions or transcripts where applicable.

Convenience

• On the site, there is an online consultant for the desktop version and a special widget for the mobile version.
• The customer can be counseled or order services 24 hours a day.
• There is a functional option to add a product to favorites.
• There is a product comparison functionality.
• Related products are shown on product pages.
• Additional services such as “installation” and “customization” are offered to customers.
• The full name of the product is underlined for easy identification.
• The product category is clearly noticeable on each product page.
• A site map is provided for easy navigation throughout the site.
• Contact information is included in the header of the website for quick access.
• Contact information is also listed in the footer of the website for accessibility.
• Various methods of contact are available: phone, email, feedback form, and WhatsApp.
• The website includes a list of typical solutions for customers, e.g., windows or furniture for typical homes.

No Errors on the Site

• No video/audio content plays by default on the website.
• There are no elements that disrupt the ordering process.
• Products are promoted sufficiently across the website to ensure visibility.
• No claims related to not spamming, as such statements can have the opposite effect.
• The content on the website is fresh, and the year displayed in the footer corresponds to the current year.
• There is no complex captcha present on the ordering page, simplifying the checkout process.
• No intrusive mobile popups appear while browsing the site.
• The website does not overuse widgets, pop-ups, or lead collectors that can overwhelm visitors.
• There are no lengthy SEO content blocks filled with unnecessary images, tables, or videos.
• The website is free of spelling mistakes.
• No third-party advertisements clutter the website.
• Chatbots are used to process leads and assist customers efficiently.
• The website disclaimer does not block the entire screen, allowing users to access content easily.

Technical Characteristics

• The new tab opens the website of the payment system during checkout.
• There is no copy protection for phone numbers, emails, or addresses, allowing easy interaction with contact details.
• The site works properly across different browsers, ensuring accessibility for all users.
• All pages on the website load quickly and function smoothly.

Design and Layout

• The layout of the site is professionally designed, with all clickable elements changing color on hover.
• The site design is not overloaded with unnecessary elements, ensuring a clean user experience.
• The overall design is minimalistic, focusing on essential content and functionality.
• The website design is professionally executed, with a strong focus on usability and aesthetics.
• Visible borders and separators between content blocks are kept to a minimum, providing a sleek appearance.
• The interface of the website follows common design principles, making it familiar and intuitive for users.
• Tooltips are available for site elements, such as terms and controls, to guide users through the site.
• The website uses readable fonts, ensuring text is easy to consume for all users.
• The text formatting adheres to professional standards, with proper paragraphs, headings, and indents.
• Numbers are formatted according to norms, e.g., 5,000 instead of 5000, for consistency.
• The 404 error page is creatively designed with a suggestion on how users can continue navigating the site.
• Important information like calls to action, buttons, or phone numbers are placed in anchored blocks for easy access.

Mobile Devices

• The website is mobile phone-friendly, ensuring a seamless experience across all devices.
• Clickable items are optimally sized for easy interaction on mobile devices.
• An instant communication widget is applied for quick support on mobile versions.
• Turbo and APM pages are only used where necessary to improve mobile performance.
• The phone number is made a clickable reference throughout the site for easy dialing on mobile.
• Other trigger links, such as GPS coordinates and email, are clickable for convenience on mobile devices.

Personalization

• Content is personalized by geography, tailoring the experience based on the user’s location.
• Content is further personalized by specific user location, enhancing relevance.
• The headline of the ad matches the content, ensuring consistency and alignment with visitor expectations.
• On the site, there is media advertising that corresponds to the expectations of its visitors.
• Relevant pages for queries from contextual advertising are presented, ensuring maximum relevance.
• Multilending techniques are used to swap content from ads with the help of an external service.

Other Recommendations

• Inappropriate humor is not found on the site, maintaining a professional tone throughout.
• Useful expert content that can help solve customer problems is regularly published.
• Complicated sentences and excessive official language are avoided, with an informative style used instead.
• Terms and slang that are unnecessary are not included, making the content accessible and clear.
• An FAQ section is available to answer common customer questions and improve usability.
• When the site is closed, a pop-up appears offering something relevant, enhancing engagement.
• When scrolling to the end of the page, a pop-up with a relevant offer appears for visitors.
• Instead of intrusive pop-up dialog boxes, unobtrusive tooltips are used that do not block content.
• A customer story is featured, detailing their experience with the product, adding a personal touch.
• The website explains the unique technologies used by the company, showcasing innovation.
• Functional icons are labeled for clarity and ease of use.
• The company phone number is presented in a traditional format, avoiding IP telephony for better reliability.
• Excessive choices are avoided, as too many options can become an obstacle to making a purchase.
• The working hours of the company are displayed in the header, only visible during business hours.
• Animations in forms and buttons are kept subtle, avoiding distractions while providing additional visual appeal.
• The design of the site visually communicates the company’s purpose without the need for excessive text.
• Free delivery is offered to customers, enhancing the attractiveness of the product or service.
• Approximate delivery times are clearly shown on the website for customer convenience.
• Delivery intervals can be selected by customers, offering more flexibility.
• Same-day delivery or the fastest delivery time among competitors is available to customers.
• Delivery pricing is transparent, with no hidden costs or surprises.

Looking Constantly for Ways to Grow

• The competition’s offers and new features are regularly analyzed to ensure the website remains competitive.
• Regular technical checks of communication tools are performed to ensure they are functioning properly (e.g., telephone, forms).
• Google Analytics is regularly analyzed for insights into user behavior and website performance.
• Click map analysis in Google Analytics helps identify popular areas of the site and improve navigation.
• Customer perspective audits are conducted by placing oneself in the customer’s shoes and analyzing the ordering process.
• Telephone conversations with customers are analyzed to better understand their needs and improve service.
• Personal communication with clients is prioritized for satisfaction, even when it’s not required.
• The real issues of the product are identified in different customer segments to improve offerings.
• Conversions are measured across different traffic channels for optimization.
• Conversions are monitored across different browsers and devices for consistency.
• Efforts are focused on finding the best technical and service solutions (TSS) to improve conversion rates.
• A/B testing of hypotheses is conducted regularly to optimize website performance.
• Only statistically valid test results are used to ensure reliable conclusions.
• Continuous experimentation and testing are encouraged to improve website features and user experience.
• The main elements of the website interface, such as color, size, and design, are regularly tested for optimal performance.
• Brainstorming sessions with colleagues help identify new ways to increase the conversion rate.
• A professional conversion audit by a specialized company is conducted periodically for fresh insights and improvement.
• Usability studies are regularly conducted to enhance the user experience.
• Calls-to-action are A/B tested for maximum effectiveness.
• A/B tests are conducted on a variety of block layouts and information structures for the best results.
• Application processing and receipt are regularly audited to ensure timely and efficient management.
• The quality of website traffic is constantly analyzed to ensure targeted and legitimate traffic.

How Crowdy.ai Chatbot Can Increase Conversions on Your Website

Crowdy.ai is an exceptional tool that helps convert website traffic and visitors into real sales. From the moment of initial customer contact, it delivers immediate responses to queries, improving customer satisfaction through fast and accurate replies. This is crucial in today’s world where time and responsiveness are key to success.

Leveraging advanced NLP technologies, Crowdy.ai analyzes the needs of website visitors and offers personalized product recommendations, turning simple inquiries into targeted offers, increasing the likelihood of a sale.

Furthermore, by integrating with analytic tools, the chatbot gathers valuable data on user behavior that can help refine marketing strategies and sales tactics. This data-driven approach makes campaigns more responsive to customer needs and preferences.

Ultimately, Crowdy.ai becomes an integral part of the sales funnel, attracting and retaining customers across various stages of their buying journey. Its continuous and high-quality interaction fosters customer trust and loyalty, essential for long-term business success.

Using Crowdy.ai on your website will significantly boost conversions, streamline customer communication, and ultimately lead to substantial revenue growth for your company.

In this article, the Crowdy team would like to raise such questions as: how to adapt the website for mobile devices, what mobile advertising strategies are and why the speed of loading of a mobile site is crucial. Why it is so important not to turn off the mobile version of your website. Today, the number of mobile users in the world is more than 5 billion. In other words, more than half of the world’s population has a mobile device. In the next four years, that number will increase by 700 million. Smartphones have turned the marketing world upside down, and now that more people are purchasing these new mobile devices than personal computers, they have become the number one device used to access the internet. Marketing has always been about getting the right people in the right place at the right time. Considering that with every passing second, mobiles are becoming an inseparable gadget; one can say where exactly to find your audience: in the mobile devices.

What is Mobile Marketing?

Any promotional activity comprising the usage of digital marketing channels to reach out to customers through their mobile devices defines mobile marketing. A well-designed mobile marketing strategy can work wonders. This is an effective way to get quality leads and engage with customers while promoting products and services. Mobile marketing also supports reaching a wider audience and segmenting the audience—you will choose precisely who to interact with. Once you have studied your customer profile, you target people according to their interests, hobbies, and behaviors. Already mobile devices turned out to be part of the owners. Use this to your advantage. Tailored mobile marketing campaigns can’t help but produce desirable effects.

How does Mobile Marketing work?

Mobile applications, SMS, notifications, geo-marketing, QR codes, social media marketing, voice marketing, mobile search, in-game advertising compose mobile marketing. Once you figure out where your audience spends time and what kind of content is watched on their gadgets—you’ll know which channels to invest in. While technologies are developing, so should your marketing strategies. Create personalized content, and only then will it be really effective. One kind of mobile marketing, location-based or geo-marketing, opens completely new opportunities for audience segmentation and further personalization. With the help of a user’s location data, send a notification with a promotion to their phone the very moment they pass close to your place.

Mobile marketing tips for lead generation and sales growth

Nowadays, people barely let their phones out of their hands, so you can interact with your customers at any moment. Just create a proper Customer Journey Map and apply the effective mobile marketing tools to be able to increase your sales and build customer loyalty. Further on we share with you our observations and what to look out for to get more traffic from mobile phones.

1. Mobile-friendly site

   First, there’s a mobile-friendly website. After all, in-app purchases are at their rise, and 52% of the total digital traffic belongs to them. Speed up your site, or you will lose visitors. The explanation is that over half leave if a page takes more than 3 seconds to load. Moreover, mobile adaptation of the site will also enhance the ranking of your company’s site in search engines because they are biased towards mobile-friendly sites. In fact, Google moved to page indexing where priority was given to mobile-oriented content back in 2019. Let your website and content go in tuned with mobile devices, and users will have no problem finding the necessary information.

2. Screen size

   When it involves mobile marketing, the size of the actual device means a great deal. It’s a question of the screen size dictating what kind of content is viewed and how the people respond to various marketing strategies. For example, smartphone users are in search of informative content. However, iPad users are more interested in bright, striking images. In other words, the larger the screen size, the less the meaningfulness in the content.

3. Push Notifications

   One of the main reasons why smartphones have grown to be one of the most effective ways of customer interaction is push notifications. Push notifications can create value and promote your products, offer a discount, provide brand information, or remind the customer of something important. Note: Rich push notifications, with their large images and buttons, have 2-5% higher CTR compared to regular push notifications. Of course, push notifications, email, and SMS marketing should be combined for better results. Thus, e-mail marketing is an excellent means of converting subscribers into customers and getting responses. As for SMS messaging, it doesn’t require any particular effort to compose a text message. Besides, short text messages are more often opened and read.

4. Social networks

   Most of the social media traffic originates from mobile devices. Currently, social media users amount to 3.78 million, which comprises 48% of the whole population of the world. That is a very good chance for marketers to find their target audience there. One could give as an example that with the help of social networks, it is possible to communicate with customers and promote certain products to increase brand awareness. Your company has to have accounts on popular platforms: LinkedIn, Instagram, Facebook, Telegram, from which you send messages to customers and warm up the audience. Of course, you can do it manually, but we recommend saving time by using a social media marketing automation platform.

5. Stories

   Now, many brands are already actively integrating the Stories feature into their applications. When Stories went viral on Instagram, it became obvious that nowadays audiences are eager for fast content. Besides, the details of your company’s goods or services may fit the audience on TikTok.

6. Work with data

   Measure the efficiency of your mobile marketing strategy at every step. Gather information and, by analyzing it, find out which steps have been successful and which ones should be improved. Website traffic, ROI, conversion, landing page—this is the data that will allow you to optimize your mobile marketing strategy, as well as improve your UX design. The number of smartphone users is growing daily, and for this reason, during the next few years, mobile marketing will be the trend. Nowadays, it is an easy and inexpensive channel to receive your target customers using smartphones and tablets. Therefore, create tactics to make a mobile marketing strategy for your company today.

Mobile Marketing in Business

Mobile marketing is designed to provide various goods and services utilizing mobile devices and digital technologies. Competently built advertising strategy helps to attract new leads for a business and build communication with existing customers. Online marketers note the high efficiency of mobile marketing, and the main advantage of this method is the coverage of the largest number of potential customers and their segmentation according to an average portrait of the company’s client. In applying mobile marketing, your company can employ targeted advertising, adjusting it according to the interests of each category of users, behavioral factors, and other criteria. Nowadays, devices are in wide usage among people of all ages; therefore, any business should try and involve mobile marketing tools into the strategy of promoting products or services. The main channels of advertising in mobile devices:

• Text message – SMS
• Pop-up notifications
• Geomarketing
• QR codes
• SMM marketing telemarketing
• Mobile search
• Marketing in mobile games

To create a strategy of mobile marketing, one needs to analyze where their target audience spends time. Constantly improving digital technologies. This is always factored into promotions, and personalized content has recently proven to work well. Such as the use of user location information, one is in a position to segment audiences and apply this information in sending personalized offers. Such promotional notifications are best sent to potential customers when they are nearest to the advertised establishment. This is known as geomarketing.

Pros and cons of mobile marketing

Mobile marketing has advantages and disadvantages. It is impossible to call this method of promotion ideal. Following key advantages of advertising and PR via mobile devices are highlighted: personalization, sales orientation, and low cost per contact. Compared to Internet marketing, mobile marketing gives the opportunity to a wide audience coverage. Among the disadvantages of this type of promotion following can be pointed out: difficulties in obtaining data, intrusiveness of advertising, high level of competition. Due to that, a number of conditions are limiting the possibility to use a promotion via mobile devices.

It’s worth using mobile marketing tools in cases if a company has the following goals:

• Customer feedback
• Increase in the level of customer loyalty
• Attracting new customers and building relationships with the existing customer base
• Incentivizing the customer to make repeat orders
• Increasing customer awareness of the brand, its products or services

Mobile marketing is claimed to be a low-budget but relatively effective way of promotion because one can reach quite a wide range of consumers.

Areas of Application of Mobile Marketing

Mobile marketing belongs to the category of the fastest-growing segments not only in digital communications but also in advertising. The mobile marketing strategy employs the utilization of mobile devices, including smartphones and tablets, through which it reaches consumers via various channels and formats. Mobile marketing has become an integral part of commercial strategies due to the great variety of tools and wide prospects for personalization. The most widespread sphere of its application is organizing advertising campaigns via mobile applications and sites. Companies send targeted advertising messages through this channel, which later appear in apps or on the mobile version of sites. Analytics and data collection, of course, will enable the fine-tuning of ads toward the users’ interests, location, and behavior.

A very important place in the arsenal of a mobile marketer is occupied by SMS marketing. Despite its relative simplicity, SMS is actually one of the really working ways to deliver personal notifications, promotions, reminders, or special offers directly to a consumer.

The high usage of mobile devices has really enabled geolocation marketing. Offers can be sent or notifications of discounts can be forwarded to consumers when they happen to be near any retail outlet or any particular location. This drives not just traffic but also ensures some sales, as it allows hyper-localized marketing campaigns.

Moreover, it is also employed in increasing customer engagement through the so-called various mobile services and applications associated with customer service, bookings, shopping, and loyalty. For example, several retailers also provide apps to users that enable them to scan products, check their availability, and, at the same time, read reviews in real time.

Similarly, mobile marketing is vastly utilized on social media. This is because, through Instagram, Facebook, and Twitter, advertisers can engage audiences with various ad formats from videos to image carousels that work really great in effectively engaging consumers.

With Every Passing Year: The Evolution of Mobile Marketing

With every passing year, due to the continuous development of mobile marketing, it offers companies a growing range of methods to reach and engage customers within an ever-changing digital environment. The fact that this channel allows you not only to reach your target audience anywhere and at any time but also provides powerful means for creating personalized and engaging user experiences turns it into the salient element of the digital marketing strategy of any modern company. Below, we would like to enumerate the main purposes of using mobile marketing:

FMCG

It is in the FMCG market that mobile marketing was initially developed. The most effective ways of using quizzes, lotteries, and raffles via SMS-mailings, QR codes after user identification in this niche.

Retail

In the retail niche, SMS mailings are actively used to notify customers of promotional offers. Quizzes, competitions, and coupon drawings are also common.

Hotel and Restaurant Business

The following mobile marketing tools are used by HoReCa businesses: newsletters, promotional offers, confirmation of bookings, familiarizing with an array of products using Java applications, and internet chats for order placement.

Automotive Business

Car dealers and concerns use web-advertising, free test drives, and drawings. Additionally, customers are sent SMS mailings with special offers. Banners on internet sites are used. For example, a raffle of a domestically produced car when filling up with a particular brand of petrol.

Entertainment Sector

Different mobile marketing tools are applied: photo contests, chat monitors in the clubs, interactive games with rewards, and reservations on a competitive basis.

Banking Sector

Nowadays, the main channel of communicating with customers is mobile banking. Clients can perform some transactions independently, transfer funds, and make applications for loans. Cashback and bonus points motivate them.

Choosing Mobile Marketing Strategy Step by Step

A successful strategy is personalized content, and considering the main trends in technological development, a marketing specialist follows the novelties on the market and in due time puts them into operation in advertising activities. Each new “chip” for smartphones is one more opportunity for promotion that an advertising manager of your company should not miss.

There is a huge amount of variety in mobile marketing tools. Usually, the algorithm of the development of an advertising strategy with the use of certain promotion channels includes the following steps:

1. Stating the Range of Potential Clients of the Company

It is necessary to identify the main features of the target audience and to make a portrait of the buyer of products/customer who can order services of the brand.

2. Segmentation of the Company’s Customers

Segmentation of the customer is a profound, deep research of the target audience. In other words, the biography, age category, hobbies, needs, field of activity are described, where information is searched for, what content they would be interested in, and what possible objections may appear as the most likely answer to the company’s offer. For example, if the target audience is young people, one can segregate customers into school and college students, introverts and extroverts, entertainment lovers, and geeks. It is an important step before choosing the most effective promotional channel. Based on this, personalized promotion can be set up. Based on research, iPhone users under age 25 like gaming and entertainment content, photos, and videos. Android smartphone users fall within the same age bracket as iPhone users, with interests in business, finance, and health-related topics. Another important feature is that the owners of iPhones have an income that is higher than that of Android smartphone owners. They do not show interest in discounts on daily commodities, which is quite unlike the offers by hardware and jewelry shops.

3. Ad Performance Indicators Campaign

It is very important to outline the main indicators of the effectiveness of the promotion channels applied and trace them with Google Analytics’ support. Such services show whether the content was interesting for a target audience, how many bounces and conversions to the site there were, and a lot of other valuable information that is needed by marketing specialists and business owners. It also allows identifying whether optimization of the main pages of the site is needed.

Forms of Mobile Marketing Communication

Depending on the type of communication, advertising agencies distinguish the following forms of mobile marketing both as seller-initiated and buyer-initiated:

Pooling Communications

Pooling communications are targeted at appealing to the widest range of consumers.

Push Communications

Push communications are targeted at directly informing the target audience about the company’s promotional offers.

Pulling communications is widely used in the pool of digital promotion. This is the indirect marketing influence on consumers. The impersonality of advertising, without individual personal addresses, is attached. The meaning of pull communications is to inform the target audience but also to involve potential customers in some dialogue with the company for the further sale of goods or services. They are actively used in digital PR and advertising.

Characteristics and Limitations of Pull Communications:

• Mass and impersonal.
• No need for the consent of the buyers.
• Targeting is a big pre-condition, unlike SPAM.

Main Types of Pull Communications:

• Advertising links
• Display advertising
• Advertising and PR articles
• Electronic showcase
• Social media advertising

Push Communications

Push communications or push notifications are communications that a customer initiates. The dialogue starts with the user’s consent to send him messages, for example, when downloading a mobile application. Its installation by default implies the user’s consent to receive notifications.

Characteristics and Limitations of Push Communications:

• They require direct marketing rather than SPAM mailings.
• User consent is required, despite this, it is very much perceived as spam in many customers’ mindset.
• Targeted topics have to be selected for a certain segment.
• If any of the above requirements are not met, it will allow the user to end the communication: set a message ban or delete the mobile app.

Types of Push Communications:

• E-mails
• Messengers
• Mobile app alerts
• SMS notifications
• Online chat rooms

Mobile push notifications are small-screen messages that appear either in the browser or on the screen of a mobile device. Push notifications deliver information about updates, news, events, special offers. Push notifications drive action from the user.

Mobile marketing utilizes push notifications as one of the tools to send personalized information and follow-up reminders on:

• Logistical information (order and delivery status);
• Direct-communications: personalized offers, ordering goods in the shopping cart, renewal subscriptions, etc.;
• Targeted advertising, which may serve to promote interesting merchandise, inform about the start of selling certain products, their availability in stock, special offers, etc.

Mobile Marketing Tools for Business

1. Voicemail Without Calls

This tool sends audio messages to the voicemail boxes of the target audience. This tool of mobile marketing doesn’t irritate or bring a negative reaction from customers due to any ringing or sound notification. Companies can inform users about their products and services without disturbing users with call-less voicemail. A customer will listen to the message at a convenient time, and due to this fact, there is a high likelihood of getting a positive attitude towards the company offer.

2. Multi-channel Approach in Mobile Marketing

This is one in which different marketing channels are combined into a single approach. All capabilities of each relevant promotional tool let you achieve the best results. Mobile multi-channel marketing includes: e-mail newsletters, media advertising, websites, online storefronts. According to marketing experts in B2B, e-mail is the most effective channel for generating user demand. When there is no plus dynamics in the volume of applications, it is necessary to work out the design of the storefront. It is worth paying attention to its informativeness. All this contributes to the development of this channel of promotion.

3. Advertising Campaigns Analytics

With their help, it becomes possible to analyze the effectiveness of advertising campaigns, forecast key indicators. First of all, it is the return on marketing investments, purchase price analytics, and other data from marketing channels. Competently built analytics will help rationally allocate resources and determine the best time to organize advertising campaigns. The available types of marketing analytics differ depending on data volume, a number of promotion channels, and tools used. The type of analytics shall correspond to the objectives of an advertising campaign.

4. Social Networks

Nowadays, this is one of the main promotional resources in any advertising strategy. While elaborating on mobile marketing in social networks, it is necessary to select the appropriate tool. It is complex work on the creation of valuable content, attracting new customers, and stimulating constructive dialogue with consumers. Planning and analytics tools can be given as an example when conducting social media by businesses. They allow tracking the response to publications, developing a content plan, tracking performance indicators, and the results of marketing efforts. With such social media tools, businesses will be able to become more recognizable and responsive in their communications with customers.

5. SMS Marketing and Notifications

SMS marketing is an approach to informing customers with the help of text messages about news, promotions, and updates concerning the company. It helps to build long-lasting, heartfelt relationships with customers. Thanks to it, SMS marketing can be considered an independent channel of promotion, which provides the business with an opportunity to control the content being published, the time of posting, and targeting. Special SMS automation platforms enable the company to send messages to a list of addressees. It should be oriented on the goals, scale, and customer base.

6. Automated Telephone Dialers

Dialers help to optimize telephone operations. Automated dialers are software that replaces manual telephony. Instead, automated dialing is used. A new call is placed as soon as the previous call is dropped. The time taken to call customers is reduced, which helps to maximize sales.

Recommendations for Mobile Marketing

Apply Analytical Insights to a Mobile App

Scores of companies neglect the methods of monitoring user activity in mobile applications. Most of them rely on desktop promotion and don’t understand the difference in traffic attribution of advertising campaigns on mobile devices, applying their own systems. As a result, marketers and business owners often lack correct data on the progress and results of an advertising campaign. It is worth using special services for analytics in a mobile application. With their help, you will be able to track up to thousands of various customer actions, predict their behavior, and attract new users.

Implement Gamification

Due to the digital space’s oversaturation, the interest of users needs to be retained by using additional ways. That is why the use of non-standard advertising formats is recommended. This is more effective than a simple banner on websites.

Optimize Your Site for Mobile Devices

Mobile optimization is the foundation of a good promotion strategy today. Optimization contributes to customer loyalty and improves web page ranking in the search results list. A site that is optimized for mobile ensures better user experiences, which increases engagement and conversion rates.

Advertisement on Mobile, via Third-Party Resources

Programmatic advertising is about purchasing ad placements through automated processes. It is effective for capturing the target audience’s attention, easy to control, and helps protect brand safety. This technology is appropriate for interacting with complex categories of consumers and offers a great cross-platform experience for both brands and users.

How Does the Crowdy Chatbot Drive Mobile Traffic to Your Company’s Website?

Full Adaptation for Mobile Devices

Crowdy is fully optimized to work on mobile devices, ensuring comfortable user experiences from anywhere and on any device. This includes not only visual optimization but also functional aspects, taking into consideration the peculiarities of mobile web surfing. Crowdy’s seamless mobile compatibility allows businesses to engage users wherever they are.

Increasing User Engagement

By responding immediately to users’ questions, Crowdy keeps the user’s attention longer on the site. This is especially important for mobile users, who seek speed and specificity. Crowdy can deliver real-time information, which enhances the user experience and greatly increases leads.

Personalization of Interactions

Crowdy uses various data analytics and machine learning techniques to offer personalized recommendations and responses. Instead of just answering questions, it suggests products or services that match a user’s interests, making it easier to convert a casual visitor into an actual customer.

Data Collection and Analysis of User Behavior

With the integration of analytics tools, Crowdy collects valuable data on user behavior on the site. This data is an invaluable resource for optimizing marketing strategies. By analyzing this data, businesses can understand the factors that influence users’ decisions and improve interactions to boost sales.

Projected Lead Growth

Research shows that the use of Crowdy chatbots on mobile devices can increase lead generation for a business by at least 30%. This is a significant advantage in the competitive race for the attention of potential clients, especially with the growing share of mobile traffic.

Strategic Decision: Enhance Customer Interaction with Crowdy Chatbot

By implementing the Crowdy chatbot on the mobile version of a company’s website, businesses can elevate their level of customer interaction, enhance lead generation, and optimize sales. Investing in this technology not only attracts new customers but also fosters loyalty and improves satisfaction with current users.

A lead is a touch of a user with a business capable of generating a targeted action. A call, a request, a comment, a like, or subscription-and many other events-speak for leads. Leads in marketing include not just online but also offline actions: filling out a questionnaire at some event, giving your contact details during some consultation, and many more.
Situations can be many, the only condition is that which converts an action into lead is the trackability and ability to contact the potential customer.

In other words, targeted leads are the contacts of prospective customers. Leads for a website mean any interaction with a potential customer in the course of which his contact details are obtained, and whether these contacts will turn into conversion or not depends on further work of a sales department.

Lead levels

Most often, we segment leads according to the level of brand loyalty of the user. Cold leads mean a low level of loyalty or involvement of a user in a brand; the user is just getting acquainted with a product or service and is not yet sure whether he wants to perform a target action.

Warm leads: Generally, a warm lead is a medium level of loyalty or engagement with the brand. The user already knows the product or service and may be considering placing an order.

Hot leads: High level of loyalty or user engagement with the brand, interested, and wanting to make a purchase or place an order for a service.

Naturally, the leads can smoothly turn from cold leads to warm leads and from warm leads to hot leads. That is what lead generation is all about: creating not just new leads but also advancing existing leads from lower engagement levels to higher ones.

Classification of leads by source of receipt

• Organic leads: They come to the site through organic search, i.e., without advertising campaigns.
• Advertising leads: Received with the help of paid advertising campaigns such as Google Ads, Facebook Ads, etc.
• Referral Leads: Became aware of the company on recommendation by other customers or partners.

Classification of leads lets a company focus its sales process, further develop its marketing activities, and raise the chances of closing leads into real customers.

Stages of work with lead

Work with leads is done in several stages:

1. Lead generation: Attracting leads by various marketing channels: PPC, SEO, articles, posts in social networks, and email newsletters. Thanks to lead generation, the contacts of possible customers are collected in order to create an individual offer base. Lead generation is divided into inbound (when customers contact the company on their own) and outbound (when communication is initiated by specialists of the sales department).
2. Lead scoring: Also known as lead qualification, this estimates the level of interest and involvement of the prospects with the brand:
   • Hot: Ready to make a deal right now.
   • Lukewarm: Having a need for the product but not ready to buy it at the moment.
   • Cold: Those who are studying the market or who have left contacts but are not yet planning to make a purchase.
3. Lead distribution: Determining who will interact with certain groups of leads and how. Generally, email marketing is fitting for cold leads, advertising and content are prepared for warm leads, and hot leads are processed by sales managers who find out in detail what the particular customer needs.
4. Lead nurturing: Communication with leads at all stages of the sales funnel, with the goal of closing the deal. For this purpose, users are offered the most relevant content, which shows all the advantages and value of the product and dispels doubts, leading the client to make a purchase or order a service.

Methods of attracting leads to the site

In order to increase the number of attracted leads, use such methods as:

• Adding content to the website: Specially created landing pages that describe all the advantages of the product or service and have a simple form to make contact with company specialists.
• Adding videos: A video about the product or an overview of the service to more effectively convey necessary information and dispel user doubts.
• Regular publication of relevant content: The frequency depends on the niche and audience, ranging from daily posts to one article per week.
• Sending email newsletters: Use a subscription form that includes a call to action.
• Using pop-up windows: After some time on the site, users can be prompted to subscribe to the newsletter.
• Optimizing the contact page: Non-standard and creative design approaches attract more users than standard template pages.

Lead Generation Tools

Lead generation tools can be any platform where a user has some trackable contact with the brand. The following are some of the most common lead generation tools:

• Landing page or land page: Contains a key unique value proposition for the brand, a list of benefits from the product or service, and one or more calls to action.
• Feedback form on the website: Allows users to provide their contact information or questions directly on the site.
• Order a callback on the website: Users can request a callback, which provides an opportunity for direct contact.
• Dynamic phone number on the website: Uses a call-tracking system to help track the page from which the call is made.
• Lead form within a Facebook advertising campaign: Consists of text, creatives, and a form with questions for the user to fill out.
• Confirmed application on the website: A form with completed customer details, confirming their interest.
• Analytics: Tools for tracking lead generation channels and evaluating effectiveness.

Tracking sources is crucial for effective lead generation, enabling analysis of return on investment and scaling successful strategies. It’s important to identify which leads or lead generation tools convert better and how to increase their quantity. Outline target actions worth tracking at the outset and determine which KPIs should be measured. This forms the backbone of effective marketing activity for the project.

Maintaining a consistent chain of actions throughout all lead processing stages is essential. Timely actions should be taken to promote leads through the sales funnel. Regular interactions with leads should be systematic and part of an integrated strategy, involving tools such as email marketing, retargeting in social networks, and PPC remarketing.

Lead Processing

Lead processing is primarily the responsibility of a manager, supported by a CRM system as an auxiliary tool for capturing interest and setting tasks at each step. Generally, lead processing may involve various actions:

• Phone calls
• Email correspondence
• Sending promotional materials
• Sending quotations
• Meetings at the office of the company or client
• Zoom calls

All interactions with a lead, from initial contact up to the point they become a client, belong to this stage. The manager’s role includes identifying the lead’s interests and needs, preparing proposals, discussing potential collaboration options, and ultimately preparing a contract and/or issuing an invoice. Once the contract and invoice are issued, the lead transitions into a client.

It is important for all lead interactions to be promptly logged in the CRM system as tasks, with reports on their completion. This allows the manager to track the real-time status of each lead, manage workload distribution among team members, and ensure that all steps in lead management are handled efficiently.

What is Lead Generation?

Another frequently mentioned concept related to leads is lead generation. If the lead is the goal, lead generation is the means to achieve that goal. Lead generation is a marketing strategy aimed at identifying potential customers with specific contact information. In lead generation, a contractor—either an individual or a company—commits to providing a certain number of leads for the client company, either by collecting their contact details or directing them to the client’s website, where they can submit their information.

Lead generation has become especially common online, where companies actively gather potential customer contacts through surveys, prize draws, subscriptions, and other forms of engagement. Most companies in need of potential customer contacts outsource this process to specialized professionals rather than managing it internally. Sometimes, “lead generation” may also refer to the work done on databases of potential client contacts.

Lead Re-Processing

In addition to generating new leads and managing current ones, there is the concept of lead re-processing. This involves maintaining and managing leads who, for any reason, previously declined cooperation. Instead of removing these leads from the system, they are marked accordingly for potential future engagement.

Lead re-processing enables the following actions:

• Send a “goodbye letter”: This letter expresses regret that the client is leaving, offers a brief questionnaire to understand the reasons for declining, and may suggest alternative solutions. A well-written goodbye letter can sometimes bring the potential client back.
• Gather information on rejection reasons: Take detailed notes on the reasons for rejection and retain the lead for future follow-up. The lead may have declined due to temporary circumstances such as budget constraints but might still be interested in the product. Store this lead in the database and send occasional greetings, such as holiday emails. Later, the manager may reconnect, at which point the lead may be ready to proceed.
• Reassign or schedule future engagement: The lead can be transferred to another team member or contacted again after a certain period.

Why Businesses Require Lead Generation

Lead generation enables a business to identify potential customers and engage with them more effectively for eventual conversion. The main benefits include:

• Finding quality prospects: Lead generation targets consumers who show interest in the brand through ad interactions. This ensures that generated leads are relevant to the business.
• Brand recall: It helps keep the brand in the customer’s mind for future purchasing needs, supported by online lead generation campaigns.
• Reduced ad spend: Focusing on lead generation helps maintain controlled advertising expenses.
• Time savings for sales teams: With lead generation, prospecting is managed by marketing, freeing up sales teams to focus on converting high-quality leads.
• Performance tracking: Lead generation campaigns offer measurable data for analyzing and optimizing ad spending.
• Foundation for customer loyalty: Consistent communication with leads establishes a dependable relationship with prospects before they become customers.

Differences Between B2B and B2C Lead Generation

While B2B and B2C share some similarities, there are significant differences in lead generation strategies:

B2B (Business-to-Business)

• Longer sales cycle: Involves multiple stages such as vetting, negotiations, and approvals, often taking longer than B2C sales.
• Group decision-making: Buying decisions are typically made by multiple parties or a committee, with a focus on business metrics such as ROI.
• Communication channels: Email, webinars, trade shows, conferences, and B2B platforms like LinkedIn are common for B2B communication.
• Individualized approach: Products and services are often higher-priced, requiring a tailored approach.
• Long-term relationships: B2B relationships are usually partnership-like, with strong emphasis on aftersales support.

B2C (Business-to-Customer)

• Shorter sales cycle: Decisions are made faster, often by a single person based on personal needs.
• Mass communication: Social media, online ads, and email marketing are effective B2C channels.
• Emotional purchase drivers: Brand interaction and emotional appeal play a larger role in decision-making.
• Lower price point: Products tend to be more commoditized and affordable than B2B offerings.
• Less personal relationship: While brand loyalty exists, B2C relationships are often less personalized and purchases less critical.

Both types of businesses need to understand their target audience to select effective lead generation methods.

Popular Lead Generation Methods

Several methods are widely used for generating leads. The type of method can vary depending on the industry, target audience, and available resources.

SEO – Google Organic Search

According to Marketing Charts, 59% of B2B and 49% of B2C marketers rely on SEO to generate leads. Search engine optimization positions a company’s product or service pages at the top of search results, bringing a steady flow of organic traffic and attracting potential customers.

Content Marketing

The Content Marketing Institute reports that 85% of B2B and 60% of B2C marketers use content to generate leads. Valuable content, including articles, videos, and infographics, engages the target audience. Understanding which type of content best reaches the audience is key for effective content marketing.

Social Media

Being active on social media platforms like Facebook, LinkedIn, Twitter, and Instagram helps generate leads through advertising, engaging posts, and entertaining subscribers. Social media showcases who may be interested in your products or services and keeps them informed about the latest news and offers.

In social media, lead generation involves two stages:

• Lead Generation: Attract potential clients to subscribe to your page and build a rapport with them.
• Lead Conversion: Guide subscribers to your website, where they can learn more about your product or make a direct purchase. Here, prospective customers may be asked to share contact information.

Email Marketing

Email lead generation involves gathering data from potential customers, often through newsletter sign-ups. Information such as the customer’s name and email address is stored in a marketing database and can later be used for email campaigns that help convert these leads into paying customers.

Paid Advertising

Paid advertising allows businesses to reach large audiences and build leads quickly. Platforms like Google Ads and Facebook Ads enable targeted outreach to specific demographics and people interested in particular topics, ensuring that ad spending focuses on potential customers who may be interested in the product or service.

Webinars

Hosting online events attracts an audience interested in your company’s activities. According to the Content Marketing Institute, 58% of B2B marketers use webinars for promotions. Webinars can be effective: 73% of B2B webinar attendees become leads, as noted by Webinar Care.

Referral Programs

Encouraging existing customers to refer your company to others is powerful, as people trust recommendations from friends and family. According to Signpost, 92% of consumers trust personal recommendations. Utilizing referral programs taps into a new pool of potential customers.

Selecting the Best Lead Generation Channel

Choosing the right lead generation channel involves a strategic approach, a deep understanding of the target audience, and the industry landscape. Here are some steps to identify the best channel for lead generation:

1. Understand Your Target Audience: Determine where potential customers spend time online and which social networks they use. Research where they seek information and products.
2. Evaluate Existing Channels: Identify which current channels generate the most leads and assess the costs and quality of leads generated from each.
3. Establish a Budget: Determine the budget for lead generation and identify channels that offer good ROI within this budget.
4. Test and Optimize: Run short-term campaigns across various channels to see which performs best, and apply A/B testing to refine your approach.
5. Analyze Competitor Channels: Observe your competitors’ channels. Consider whether any unexplored channels could provide a competitive advantage.
6. Consider Long-Term Goals: Evaluate which channels align with the company’s long-term objectives and strategic growth.

The best channel will vary based on the business, target audience, and specific market. Identifying details within each of these elements is crucial for optimizing lead generation.

Importance of Cold Lead Generation for B2B Businesses

Cold lead generation involves reaching out to potential customers who have had no prior engagement with the brand. Even with just an email or phone number, a well-planned approach can turn them into customers. Here are some key benefits of cold lead generation:

• Access to New Markets: Cold lead generation helps companies discover new customer segments or industries.
• Steady Lead Flow: A continuous influx of new leads supports business growth.
• Increased Sales: More leads lead to more sales opportunities, ultimately increasing revenue.
• Product Improvement Insights: Potential customers’ feedback can highlight areas for improvement in products or services.

Two main methods exist for generating cold leads:

1. Cold Calling: Sales teams reach out to potential customers to understand their needs and offer relevant solutions.
2. Cold Emailing: Companies send emails or newsletters to individuals who haven’t interacted with the brand, ideally in exchange for valuable content like a checklist or webinar.

Steps to Set Up Cold B2B Lead Generation

Setting up cold lead generation for B2B involves several steps:

1. Create an Ideal Customer Profile (ICP): Define the characteristics of an ideal customer by analyzing current high-value customers, focusing on loyalty, spending, and growth potential.
2. Develop a Script: Create a communication script that addresses the audience’s needs and pain points, offering clear solutions. Personalize the conversation to build rapport.
3. Automate Processes: Use tools to streamline lead generation and manage relationships. Chatbots, for example, can engage website visitors and capture valuable data.
4. Conduct A/B Testing: Experiment with different elements (e.g., scripts, email subject lines, landing page designs) to determine what resonates most with the target audience.

How Crowdy Chatbot Can Assist in Lead Generation

The Crowdy chatbot is a powerful tool for enhancing lead generation. It engages potential customers, collects valuable data, and improves overall customer experience.

• Instant Interaction: Crowdy immediately responds to visitor queries, enhancing customer satisfaction and increasing the likelihood of converting casual visitors into leads.
• Personalized Recommendations: Through natural language processing, Crowdy analyzes visitor behavior and provides tailored product recommendations, increasing the chance of conversion.
• Analytics and Optimization Integration: Crowdy integrates with analytics tools, helping businesses track visitor behavior, assess marketing effectiveness, and optimize campaigns.

Incorporating Crowdy into a website’s structure is a strategic solution for businesses seeking to generate high-quality leads and improve sales performance. Crowdy enables deeper customer engagement and supports both lead acquisition and customer retention.

Competition on the internet is getting more and more aggressive, and to be in the lead, you have to constantly follow your competitors’ websites. In this article, we will review what is most important when analyzing your competitor’s website and suggest some good tools and services for that.

Why Analyze Competitor’s Websites?

Competitor analysis is, of course, an important tool in product launching to the market and in the development of any business promotion strategy. It allows one to solve many significant tasks: to identify the main competitors and appraise their potential, to understand with whom to compete for high positions and attention of customers, and develop an effective development strategy with the help of obtained data.

However, it is good to know one’s competitors. You will have to study the sites very closely, do some comparative analyses, and apply that new knowledge to enhance your resource. Research helps you understand industry trends and takes uniquely shaping best practices around the project characteristics. Thanks to it, you are going to get your website ahead of the competitors and even outperform them by attracting more customers and consolidating your lead in the market.

Following are a few of the main benefits which can be derived from the analysis of competitor websites:

• Link Environment Optimisation: This service is quite useful and will contribute a lot to the visibility of your website in search engine rankings. This may open up newer possibilities to enhance your link profile by studying how competitors manage their links.
• Content Strategy: This will help you understand what topics and formats work for engaging audiences by looking at your competitors. In that respect, you’re able to draw out a plan of action to create very relevant content that will catch the interest of your users.
• Understanding a Product and Business: Comparing competitors’ products and services, you can find out strengths and weaknesses. You will manage to improve your solutions and offer more favourable conditions to your customers.
• Effective Usage of Paid Traffic: Studying competitors’ methods of attracting paid traffic will give you ideas for optimization of your own advertising campaigns and ways of using your marketing budget more effectively.
• User Behavior: Analyzing user behavior at competitors’ websites you will understand what interface elements and features are most usable and appealing for visitors.
• Technical Aspects: Making research of technical characteristics of competitors’ websites, such as design and usability, you will be able to enhance your website and make it more interesting for users.

Searching and Analyzing Competitors’ Websites

If you operate in a small town or within a narrowly niched business, then you are likely to know who your main competitors are. This would make compiling a list of your competitors very easy because the number of players in the market can almost be counted. However, if you have a regional business with an already established niche and you want to improve your online presence, choosing competitors to analyse starts becoming tricky.

It is relevant to establish:

• What companies should one benchmark? Perhaps with large enterprises? It will only make sense if the aim is to learn from the best practices and functionality to aspire to.
• Are sites advertised all over Russia or just in your region?
• Are you interested in competitors with related businesses?

It depends on time and resources you are willing to invest into research. In this regard, it is advisable to include at least 5-10 sites. Ideally, proceed with the search for competitor sites in the Google search engine by selecting key requests related to your niche.

It is important in this process to consider the four types of competitors in the analysis process:

• Direct Competitors: The firms that trade in the same product and within the same geographical region.
• Indirect Competitors: The firms which sell similar products.
• Capital Companies: Businesses from big cities may propose some interesting ideas and approaches even if they are not direct rivals.
• Market Leaders: Big players from which one can learn successful strategies and tools.

You have to search for competitors in incognito mode so personalisation would be switched off for search results, and contextual advertising would not be taken into account. Such an approach will enable you to get a full view of the competitive environment and create a strategy that will help your business not only catch up with the level of your competitors but also outstrip them.

Did you identify your main rivals? Now it is time to research and compare their sites in detail, to achieve the high positions in the search results and attract more users. Below we would like to review the main parameters that should be checked and recorded when analysing them.

Competitors’ Website Structure Analysis

The structure of your competitors’ site will help you understand what queries they cover and what sections and pages they have. In such a way, you’ll be able to decide what should be added to your site and what can be removed. After analyzing the sites of your competitors, you might come up with a conclusion that your structure should be simple and intuitive. Another relevant feature is a smart SEO filter. It enables users to:

• Ease in finding the right products with many parameters, such as by brand, equipment type, or training level.
• Cover lots of low-frequency queries that will increase the visibility of the site in search engines.

The analysis of the structure of competitors should be even more detailed if your company’s website suggests offering services. It is best to start forming the structure of the site at the stage of its creation and the development of the semantic kernel. Then, later it won’t be necessary to make global changes, and you will be able to provide users with a convenient site from the very beginning.

Content Analysis of Competitors’ Websites

Content analysis of a competitor’s website is a very time-consuming but highly significant process because content is a key ranking factor and is at the heart of effective promotion. It is not enough just to see if texts are present on the competitors’ site. It is necessary to study their content in depth: from headlines to the uniqueness of product cards.

Here are some key parameters for analyzing and comparing content with your project:

Texts on Competitors’ Websites

First of all, assess whether the main page of competitors has any texts. For sections and subsections as well: pay attention to volume, uniqueness, and quality.

It is relevant that texts don’t stop at search engine optimisation but are useful for users. They should describe the customer’s benefits from choosing your products or services. For visitors, site texts are primarily a source of information, so they should correspond to their requests, be easy to read, and informative. Having analyzed the texts on main pages of competitors, you can make conclusions about what texts you should write. For example, if it turns out that the optimum length of text for the main page in your niche is 4000-6000 characters, then a more detailed description of the benefits to the customer can be emphasized instead of those of your competitors. The texts analysis by sections and subsections will show their role in promotion. Such texts will help not only to tell about the advantages of your offer but also to increase the relevance of pages due to implemented key queries. Filling up sections and subsections with texts can bring good results, especially for low- and medium-frequency queries. This also places texts in the areas that promote page relevancy, satisfy the user’s information needs, and help improve your SEO, while creating a good user experience.

Keyword

The analysis of the keywords your competitors promote is a critical point for the development of the semantic core and building up the structure of your site. One should not forget keywords in texts, tags, titles, hyperlinks, and ad campaigns of the competitors. Yes, you can manage to analyze competitors’ semantics on your own; nevertheless, this takes great expenses of time. That is why it is highly recommended to use special services which will enable you to automate this process and investigate different site parameters, among which are keywords.

Metadata of the Site

Analysing metadata of competitors’ sites will help to create an effective strategy of promotion. Great attention is to be given to the Title and Description tags, and H1-H3 headings.

Checking how these tags are populated, optimized, keyword presence, and placement – all this will help understand how your competitors are gaining good positions in search engines.

While analysing metadata, direct attention to:

• Title: It should be informative, with keywords and attractive for users. Check the length of the tag, the presence of keywords.
• Description: In a few words describe the content of the page and insert keywords. Description does not influence the ranking directly but it may raise clickability in search engine results.
• Headlines H1-H3: They structurize the text on the page, making it more understandable for users and search engines. Analyze the headlines of the competitors: Are there keywords in the headlines, are they informative, do they improve user experience?

Therefore, it is advisable to study the metadata of all pages but start with the homepage, main sales pages, and product or service cards. It is possible to analyze tags and headings both manually and using different services.

Product Cards on the Website

If the product cards are unattractive, uninformative, or unaesthetic, then this will definitely lead to a big loss in sales. It would be wonderful to carefully analyze the competitors’ sites for product cards and make the cards even better by adding unique ingredients and enhancing the quality of information presentation.

By analyzing product cards, consider the following:

• Descriptions: See if they are close to standard solutions and whether they are keyword-optimized. Unique descriptions that bring useful information and emphasize the benefits of a product have a bigger chance of attracting and retaining customers, especially if the competitors’ descriptions are just a copy-paste from the websites of manufacturers.
• Photos: A photo of the product is the first visual contact of the customer with the product. The photos on your website should be of good quality and fully represent the product. It’s very useful to have several photos that show the product from different perspectives – it raises customer confidence and their desire to buy.
• Parameters: The product cards should be functional and convenient for the customer. It is necessary to provide the opportunity to choose parameters, for example: size, colour, additional options.
• Video: Video reviews and product demos can substantially raise a product card’s attractiveness due to greater accuracy in the customer’s view of a product and benefits and features accompanying it.
• Testimonials: Testimonials help new customers make their choice, but it also boosts your website SEO by user-generated content. Quite often, customers pay much attention to the opinions of other people. Testimonials can raise conversion rates substantially.

If your competitors don’t have a video review – add one. If the description is boring and standard – create a fascinating and detailed one. If there are no reviews – set up such a feature.

Site Blog

Check the presence of a blog and help on the competitor’s website. It is important to analyze:

• How often articles are published,
• What sections are present,
• How unique and optimized the texts are.

It will help to present you as an expert in your segment with regular qualitative content publication: increase the trust of users and attract additional traffic. But in those cases when the site provides services, a blog is especially important, because there is no option to expand infinitely the semantic core for commercial requests. That’s the point where a blog will help attract traffic for informational keywords.

Apart from this blog, the help or FAQ section will be analysed in a competitor’s website. This allows a user to find the answers to frequently asked questions in a jiffy and hence increases the ease of a user. One can add details about shipping and returns, modes of payment, guarantees, and all other information that customers generally enquire about to the help section.

It is a blog and help desk-areas that shouldn’t be underestimated. Provide in-depth research of your competitors to analyze what is missed on their sites. Improve these points on your website. Regulate updates of content on a constant basis; quality, optimized texts will help you win more traffic and lead the visitors to your customers.

Domain’s Age

Despite popular belief that old and new sites have equal chances for high rankings, practice often shows that older sites tend to have some distinct advantages, such as:

• A large number of backlinks,
• An established reputation,
• Steady traffic.

That doesn’t mean new sites are doomed to fail. With effective strategies, new websites can still compete and rank well. However, older domains typically have more established SEO signals, which can provide a boost in search rankings.

Competitor Website Technical Characteristic Analysis

Technical characteristics analysis is one of the most complex aspects of competitor research. It requires knowledge in technical SEO and can be time-consuming for those without much experience. Nevertheless, this analysis is invaluable in optimizing your site to rank better in search engines.

Technical optimization affects several important aspects of website performance, including:

• Download speed,
• Ease of use,
• Indexation by search engines,
• Overall performance.

All of these directly impact SEO and user experience. A poorly optimized website may lose significant traffic, even if it has great content. Ensuring that your site is technically sound can give it an edge in search engine rankings and increase user satisfaction.

Presence of SSL Certificate

Having an SSL certificate for your website is not just an additional bonus but a mandatory element of any serious website today. SSL ensures a secure connection between the server and the client, which protects the data being sent. Many providers offer SSL certificates at affordable prices, with simple installation instructions, making this an easy upgrade for most websites.

Presence of Micro-Markups on Site

Another key step in optimization is testing for the presence and correctness of semantic micro-markup. Micro-markups allow you to structure key data (e.g., contact info, product cards, and articles) in a way that helps search engines understand and display this information more effectively in search results. Proper micro-markups can increase your site’s visibility and click-through rate by presenting richer search snippets.

Page Load Speed

Page load speed is a critical factor for both SEO and user experience. Websites that load faster typically rank better in search engines. You should regularly test the page load speed of your competitors’ websites across desktops and mobile devices using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. Similarly, you should aim to optimize your own website’s load speed to achieve the best possible performance, which can directly impact SEO and user engagement.

Mobile Optimization

Optimizing your website for mobile devices is essential since most users now access websites via smartphones and tablets. Having a responsive mobile version is no longer an optional feature but a fundamental requirement. Even if your competitors do not have a mobile-optimized site, you must implement one to improve user experience and boost your site’s position in search engine results.

Universal Site Analysis Tools

Comprehensive site analysis tools allow you to analyze both your competitors’ websites and your own. One such powerful tool is Ahrefs, which offers various capabilities for evaluating SEO and other aspects of a website:

• Site Explorer: Analyzes the backlink profile, site structure, organic and paid traffic. It helps identify the most successful keywords and pages driving the most traffic.
• Keywords Explorer: A tool for researching billions of keywords and determining their SEO potential to quickly identify valuable keywords.
• Content Explorer: Helps in identifying content ideas and link-building opportunities by analyzing over 15 billion web pages in the Ahrefs database.
• Site Audit: Scans websites for over 160 predefined technical and SEO issues, providing recommendations for improvement.
• Rank Tracker: Monitors the rankings of your website and competitors on Google in various locations, helping you track progress and identify areas for improvement.

Ahrefs also provides a wide range of educational resources, including blogs, YouTube videos, online courses, and webinars, to help both novice and experienced SEO professionals improve their skills and website performance.

Paid Traffic Information Analysis

Understanding your competitors’ paid traffic strategies is crucial for improving your own advertising efforts. Special attention should be paid to contextual advertising in search engines, as well as other sources like social media platforms. Study where your competitors’ ads appear, what keywords they target, and how their campaigns perform. Based on this analysis, refine your own paid traffic campaigns to optimize ad spend, identify new keywords, and discover new platforms or sites to advertise on. This will help you maximize the return on investment (ROI) for your paid advertising campaigns.

Link Profile Analysis

One of the most effective ways to improve your SEO is by analyzing the link profile of your competitors. This helps you identify high-quality domains and authoritative resources where your competitors are gaining backlinks. It also provides insight into the types of content that attract inbound links. Analyzing these backlinks will allow you to target similar high-authority sites and build your own link profile. This, in turn, can boost your site’s credibility and search engine rankings.

Presence in Directories and Maps

Check whether your competitors’ websites are listed in popular online directories and maps, such as Google My Business. Websites that are listed in such directories enjoy increased visibility, especially in local search results. Pay close attention to how complete and accurate their profiles are, including contact details, photos, and regular updates. By optimizing your own profiles on these platforms, you can enhance your local SEO, improve your credibility, and attract more targeted traffic.

Conclusions

In general, when analyzing your competitors’ websites, focus on both general features and specific areas that are critical for SEO and user engagement. Key areas to analyze include:

• Domain age,
• Website traffic,
• Content quality and structure,
• Site performance and technical optimizations,
• Link profile,
• Social signals,
• Paid traffic and advertising strategies,
• Presence in local directories and maps.

By conducting regular competitor website analyses, you can uncover valuable insights and opportunities for improving your own website. This will allow you to enhance SEO, optimize user experience, and stay ahead of the competition in the digital landscape.

How Can You Build off Your Competitors with Crowdy Chatbot?

In today’s digital economy, businesses must engage with their customers effectively throughout the entire purchase journey. Crowdy is an innovative solution that helps companies convert website traffic into real sales by leveraging advanced technologies and mechanisms.

Instant Interaction and Increased Customer Satisfaction

The Crowdy chatbot provides immediate responses to user inquiries, ensuring visitors receive information about products or services instantly. This immediate engagement boosts user satisfaction and interest, increasing the likelihood of continued interaction and conversion.

Personalized Offers and Analytics

Crowdy can analyze customer behavior and provide personalized product or service recommendations. This helps businesses tailor their offerings to match customer interests, resulting in higher chances of closing a sale.

Integration with Analytics for Strategic Planning

Integrating the Crowdy chatbot with your website’s analytics system enables you to gather valuable customer data. This information can be used to fine-tune marketing strategies, optimize customer engagement, and improve sales conversion.

Optimizing the Sales Funnel

As part of your sales funnel, Crowdy helps attract visitors and convert them into paying customers. This not only improves sales but also enhances overall business performance, leading to significant revenue growth.

Long-Term Benefits of Crowdy

Integrating Crowdy into your website is a strategic move that enhances customer loyalty, builds trust, and helps sustain long-term business growth. By creating more meaningful interactions with users, Crowdy helps you optimize customer experiences and drive continuous sales growth.

Incorporating the Crowdy chatbot into your website helps you convert every click into an opportunity, giving you a competitive edge in the digital economy.

Integrating AI into real estate might provide new opportunities for enhancing operations, asset management, and customer service efficiency. Simultaneously, the application of AI in this field faces several legal challenges that need to be analysed with care and provided with adequate mechanisms in law. With AI, routine tasks of processing documents, verifying property data, and managing client inquiries all get automated, reducing processing time and possibly bringing down the margin of error. AI-driven systems scan massive volumes of property market data for exact estimates of the value of properties and changes in market conditions. AI also helps estate agents offer customers the properties that best suit their needs and preferences by analysing past inquiries and behaviour on the real estate platforms. Through the virtual tours AI creates, buyers can look at the properties. The process of data collection and processing using AI needs to comply with the legal law for the protection of personal data. Relevant is the assurance that all data operations are carried out as transparently as possible and with the consent of users. It will be essential to provide regulations concerning liability in case of any AI errors since the AI system may have an incorrect estimation of the value of an object or provide the wrong information to the client. It would be relevant to draw up special rules concerning the use of AI in real estate, including aspects of privacy, ethics, and respect for owners’ rights. Artificial Intelligence in Real Estate Because of that, AI offers a broad set of benefits as applied to real estate to improve operations and enhance customer service. However, this integration of AI into the industry would need to be harmonious and not at the expense of legal consideration for privacy, liability regulation, and ethical use of technology. This will provide a clear legal framework that will avoid legal uncertainty and enable the development of innovative practices in the property industry.

Artificial Intelligence is becoming an integral part of modern business processes; it equips organizations with innovative tools for analyzing information, automating sales processes, and improving customer interactions. AI might increase the power of operations, decrease workers’ expenses, accelerate data analysis, and speed up decision-making.
This is also the use of AI to analyze big volumes of data to help in observing various trends and changes in the market, thus improving the business strategies of a firm for greater profitability. This improves the preciseness of the predictions besides facilitating informed decision-making. AI-powered chatbots and virtual assistants in customer service can handle customer queries round the clock, in multiple languages, provide faster and more accurate responses, and improve customer experience while enhancing the support team’s efficiency.
AI can also perform some routine tasks, like data entry and document management, while releasing staff to work on more complex issues and helping the firm to be more productive. AI algorithms analyze customer behavior and preferences; they can sell tailored-made products and services, thereby increasing their sales and improving customer loyalty.
However, there are also a number of challenges and risks associated with the application of AI to business. The sensitive data processed by AI systems will need protection from cyber-attacks and information leaks. Setting the limits of using AI with respect to privacy and manipulation of consumer behavior requires much thoughtfulness. Proper tailoring of AI involves proper command issuance and conducting of lots of tests.
Introduction of chatbots into business processes is increasingly in demand in those companies seeking to optimize customer interaction and automate routine operations. With the help of chatbots, the number of customer enquiries can considerably increase. It improves the customer experience and reduces costs related to staffing. Practical benefits of applying chatbots in business

1. More customer inquiries: The chatbot on the website can handle visitor queries in real time and in several different languages, which will increase engagement and consequently the number of conversions. Responses can be personalized based on the context of the visited pages for more user experience and increased chance of conversion.
2. Data Collection Automation: Speaking about customer contact, one can easily configure Chatbots to capture users’ first contact information like name, email, and phone number so that you could build a lead database for further marketing campaigns without additional labor costs.
3. Automation of Sales and Other Business Processes: Creation of a chatbot for direct sales or other operations that might be required by the company, such as booking, consulting, or detailed information about the products and services your company offers. This way, you will be able to relieve some of the workload from employees and speed up the customer service process.
   The use of chatbots by companies provides significant competitive advantages due to the automation of communications in business processes. Successful chatbot integration, however, needs both technical implementation and consideration of serious legal aspects touching on data protection and liability. A properly configured and legally protected chatbot can be the key to improved business efficiency and customer service. Artificial intelligence is already playing a crucial role in business process optimization and gaining a competitive advantage, but in order for AI to be effectively adopted in businesses, it is vital to carefully consider the possible risks and develop strategies of their minimization. Our company will help you personalize and implement a chatbot in accordance with your specific needs of your business to raise sales and cut down on costs regarding personnel.

In recent years, the active adoption of artificial intelligence has completely changed the face of many industries, to say nothing of the public sector. AI use in public institutions allows new perspectives on raising efficiency and reducing costs, improving the quality of services provided for citizens via government websites and portals. Legal regulation related to AI in the public sector will be necessary, with a clearly defined legal framework for liability, data protection, and ethical issues. Generally, artificial intelligence can automate many processes, free up time to deal with routine tasks, and avoid engaging an entire group of people who would otherwise be busy counselling clients, hence significant cuts in salaries and management costs. AI is able to process large amounts of data, putting government officials in a better position to respond in an even more timely and more precise manner to queries presented by citizens. Besides, AI systems can be implemented to make individualized service deliveries to the citizen based on his or her exact needs and previous request history. Moreover, the implementation of AI increases transparency in administrative procedures and provides a better perspective on how they are implemented. AI does analyse data on the activity of public institutions and creates reports on actions of civil servants. As a result, increasing citizens’ trust in authorities is managed easily. Artificial Intelligence is a powerful tool that may radically change an approach to analysis and customer service in general. Legal and ethical issues should be weighed carefully for the successful and safe implementation of AI with data protection and citizens’ personal privacy. Our company could implement the latest and proven solutions based on more than 15 years of customer experience, which enables the optimization of costs by hastening the processing of customer requests.