Yes, you can give the chatbot customised instructions based on your business needs. You can set the chatbot to respond only in the selected language, you can give it a name and set goals. For example, the main goal of a chatbot for a service company might be to get contact information from as many customers as possible who visit the company’s website. For an e-commerce company, the main goal could be to unobtrusively guide the customer through the entire purchase phase on the site (from the first visit to the moment of payment).
