Artificial Intelligence technologies transform many spheres of human life and activity in the modern world. AI provides high-level solutions for complete automation, optimisation of customer interactions, and sales. The following article will give an overview of the key aspects of AI applications in sales, including current trends and promising opportunities. AI can process large volumes of data to create personalised offers and messages, making communications much more effective. AI-powered systems analyse customer history for behaviour and preferences, then generate offers that best meet each customer’s current needs and interests. This increases the possibility of a purchase and greatly enhances the overall customer experience. Application of AI to analysis of market trends and consumer demand will, in turn, enable a business to efficiently manage its inventory and hence optimise logistics. Predictive AI models can forecast the demand for a particular product in the future. This enables the enterprise to prepare for any change in the market and avoid overstocking or understocking any products. AI-powered chatbots now have real-time dialogues with customers by answering their queries quickly and accurately. As a result, there’s a rise in customer satisfaction coupled with a reduction in workload by the customer service team. CRM systems can incorporate chatbots, which can give them valuable data about the customers to comprehend their needs and preferences. It enables AI to go through sales performances across different channels and make recommendations on how to use them optimally. Data tracking and analysis in customer interactions pinpoint the most and least effective sales techniques, which enable resources to be more precisely deployed in a cost-efficient manner. Artificial intelligence makes huge inroads into sales by equipping companies with tools to improve sales, performance, and customer interaction. At the same time, among so many advantages, there is a dark side of AI concerning data privacy and ethical issues. With its progress, companies have to keep pace with updates in the field to stay competitive and ensure their growth will be sustainable.